Dear Retailer, You have a lot of stocks. Right? Yes, Lots of it, including some which have not sold for a few years now..? Can anybody say that they don’t have the stocks? Who can say that? Yes, make a guess. Customer.. Make another guess. Who says that? When does[…]
Ex. Heerawala and Sonawala Jewellers are a family-owned business is a suburb of Mumbai. The brothers started the business about 25 years ago and their children manage the day-to-day business. Big national and regional chains have recently opened jewellery stores to cater to “their” audience. Even a local jeweller from[…]
The inspiration to change the world.. It was in July 2011, when I was the Merchandising Head at Tanishq, that I got an offer from Dubai at twice my Indian Salary. Yet, the thought of leaving my family to become a bachelor in Dubai at 51 years of age made[…]
The most common question jewellers ask me is ” help us get new customers”. As a jeweller, are you having the same question too? Heerawala and Sonawala Jewellers are a typical Indian Family jewellery business. They have been in the business for over 20+ years and have a great reputation[…]
The biggest “untold“ pain in your store would be the >34% of the gold jewellery stuck for over 6 months. At a 30 kg of stock, that is 10 Kgs. Yes, Rs.5+Crores of precious, hard earned money. Rs. 5,00,00,000 or 25,000 Rs. 2,000 notes. Have you observed that you are[…]
What all do you observe in this picture of the Cricket Match between England and West Indies? There are no crowds. The Bowler is celebrating! The Batsman is out. Now let us compare this scene with our business. Are you like a person in[…]
Many of my potential clients, ask this question to me before they join my “Vitamin Money Online Courses” Coaching Program” – Will you help me in finding my “speciality – ex. Wedding jewellery” to increase my profits? This is a common confusion among so many retailers out there who want[…]
1993, गोल्डन एन्क्लेव में तनिष्क का ऑफिस, बैंगलोर। पेरिस में डायमंड Studded ज्वेलरी बिज़नेस के असफल होने के बाद तनिष्क ने लोकल मार्केट में 18 KT ज्वेलरी लांच किया। यह यहाँ भी नाकामयाब हो रहा था। इसका लोगो Chinese रेस्टॉरेंट के जैसे लग रहा था, स्टोर का अगला हिस्सा पूरा[…]
After carefully observing the jewellers, here’s what I have found out as the 3 more obsessions the successful retailers have mastered. 7. Growth: The successful one have out grown the “sarafa” market and established themselves in the new growth markets of the town/city but also into nearby towns and cities[…]
I have Coached 350+ jewellery retailers personally, and 2500 + jewellers have attended my seminars and we have trained more than 15,000 sales staff. Besides my 10+ years at Tanishq in roles like Head of Training, Merchandising and Sales. After carefully observing them, here’s what I have found out the[…]