The most common question jewellers ask me is ” help us get new customers”. As a jeweller, are you having the same question too? Heerawala and Sonawala Jewellers are a typical Indian Family jewellery business. They have been in the business for over 20+ years and have a great reputation[…]
The biggest “untold“ pain in your store would be the >34% of the gold jewellery stuck for over 6 months. At a 30 kg of stock, that is 10 Kgs. Yes, Rs.5+Crores of precious, hard earned money. Rs. 5,00,00,000 or 25,000 Rs. 2,000 notes. Have you observed that you are[…]
1993, गोल्डन एन्क्लेव में तनिष्क का ऑफिस, बैंगलोर। पेरिस में डायमंड Studded ज्वेलरी बिज़नेस के असफल होने के बाद तनिष्क ने लोकल मार्केट में 18 KT ज्वेलरी लांच किया। यह यहाँ भी नाकामयाब हो रहा था। इसका लोगो Chinese रेस्टॉरेंट के जैसे लग रहा था, स्टोर का अगला हिस्सा पूरा[…]
After carefully observing the jewellers, here’s what I have found out as the 3 more obsessions the successful retailers have mastered. 7. Growth: The successful one have out grown the “sarafa” market and established themselves in the new growth markets of the town/city but also into nearby towns and cities[…]
I have Coached 350+ jewellery retailers personally, and 2500 + jewellers have attended my seminars and we have trained more than 15,000 sales staff. Besides my 10+ years at Tanishq in roles like Head of Training, Merchandising and Sales. After carefully observing them, here’s what I have found out the[…]
I have Coached 350+ jewellery retailers personally, and 2500 + jewellers have attended my seminars and we have trained more than 15,000 sales staff. Besides my 10+ years at Tanishq in roles like Head of Training, Merchandising and Sales. After carefully observing them, here’s what I have found out the[…]
Times have changed. Customer expectations have changed, the competition has changed and even the type of products, suppliers have changed. Are you stuck in the past? Retailers who stuck to their past, have either retired or forced to close shop. Who remembers HMT, Gitanjali, Nirav Modi, BPL etc. Successful ways of[…]