How you measure profit will determine how much profit you “really” make? Last year’s Diwali was a blockbuster. Your jewellery showroom was flooded with customers. You ran several promotional campaigns which brought in good footfall into your store. Several designs sold like hotcakes. But at the end of the day,[…]
How can a store dashboard help you make more money? The dimensions of the retail landscape are changing. Data is quickly becoming the decisive factor for retail management. Analyzing customer persona and purchase behaviour has become absolutely essential for retailers to take decisions in pricing, marketing, inventory etc. All this[…]
As a jeweller, you must have your hands full. Overseeing store operations, assessing inventory, deciding purchase lists, fixing pricing, evolving promotional campaigns, managing staff- the list is endless. But of all these tasks, “careful” buying is the most important job of the store. Yes, purchasing the right jewellery items is[…]
How to improve your business through online learning? In order to survive the highly competitive market scenario, business enterprises have to constantly update their knowledge and upgrade their skills. A Face to Face meeting and learning from an expert is one way, it is not always possible to meet up[…]
“Change is inevitable,” said famous British PM Benjamin Disraeli and this is true of businesses too. Business enterprises are compelled to change to survive in the highly competitive market and to avoid being left behind. This change calls for continuous improvement of their thought processes, methods of functioning, technological upgrades,[…]
How can a small to Medium retail jeweller increase sales? It’s a big city and you are a small or medium-sized Retail Jeweler. So what? The size of your showroom does not matter in the jewellery trade but the strength of your business conviction does. Never feel inferior because your[…]
You have a jewellery showroom with a large Jewellery collection. Hallmarked gold jewellery, Certified Diamond jewellery, Solitaires, all vie for space in your counter display. The collections look very attractive but you know the huge investment you have made. But tell me, how much of this is deadstock? How much[…]
Are you looking for the latest market trends, designs, styles for your jewellery business? Your answer is Only at #GJIIE – Chennai Trade Exhibition– to be held at Chennai from 23rd – 25th March 2018. What is special about the #GJIIE Show? The three day GJIIE (March 23rd to 25th)[…]
If You are reading this line, I challenge you—You are dis-satisfied with your business and want to grow it further. Whether Modi and his Uncle are finally brought to justice or not, one thing has surely changed for the jewellery industry and all businessmen in India. The good old days[…]
Selling a product is tougher than walking on a busy street blindfolded. Some people think sales is just sweet talk and smiles. But there is more to sales than what meets the eye. Sales is a methodical process that begins with creating awareness, educating, handling objections and finally, convincing the[…]