1993, Tanishq office in Golden Enclave, Bangalore. After a massive failed attempt to sell in diamond-studded jewellery as a brand in Paris, Europe, The Tanishq brand of 18 kt jewellery had been launched in the local market. It was failing here too. The logo itself looked like some Chinese Restaurant,[…]

Today, I want to thank my Mentor Dr. Goldratt. I was Tanishq’s Head of Merchandising in 2009, when we were already doing well at about 130 stores, when like any large company, they send us to “residential“ training programs. They sent me to TMTC, Pune, the Tata’s Learning University. The[…]