Question “What is the Purpose/ Why of your business?”.. beyond Profits
Answer: The primary purpose/why of a business is to maximize profits for its owners or stakeholders while maintaining corporate social responsibility.
Recently, the Head of Unilever said, “all our brands that have a purpose are growing faster and are more profitable”.
Identifying, how to maximize the profits, but also, what are your business’s social responsibility can help grow the business.
For example, women are the major customers of precious jewellery. They are also facing challenges as a gender, due to multiple factors.
The Purpose/Why of your business, could be maximize profits
to help the girl children in a nearby School with scholarship
help women entrepreneurs by giving them a preference at the time of purchase in your business.
We would like to hear from you, how are you are already supporting your social responsibility.
It could be supporting a school in your native place or contributing to a religion etc.
Have you “shared” your purpose/why with your staff, the customers and your ecosystem.
Would you like us to help you in any way, to achieve your Purpose/Why?
Let us know and we are happy to support your “purpose/why”.