Dear Jewellers,

Would you like to improve your retail business?


Would you like to make more profits than ever before?

Yes, Yes?


But, would you like to take less risk to make those higher than ever before profits?

Yes, everyone likes to reduce their risks, in these difficult times.

Then I have something for you. From my 30+year of Retailing experience with brands like Tanishq, WHP, Manubhai, and over 300+ jewellers across India, I believe

Change is happening everywhere.

Do you agree with me?

The retail jewellery landscape has changed a lot in the last few years.

  1. Customers, Environment, Competition has changed in the last few years and will change even further in the next few?
  2. Even the gold rate, which was increasing year after year, many years ago, has remained more or less the same on a year on year basis.
  3. Some jewellers have succeeded, while many have failed. Some are surviving

These are the kinds of problems which keeps a retail jeweller is facing..

How do I know this?

I am a retail consultant and trainer.

My name is Shivaram, I have worked with Titan and Tanishq for over 20 years and started Retail Gurukul in 2012.

Retail Gurukul is consulting and training company that has helped over 300+ jewellers improve their business and profitability.

I speak to many retail jewellers on a regular basis and these are the challenges I hear regularly.

  1. I have more than 30% slow moving inventory.
  2. It is difficult to get new customers
  3. Conversions rates are low
  4. Staff commitment is low
  5. I have a lot of stock, but not the products, that my customers want to buy.
  6. Deadstock is causing a problem in the cash flow of your business.
  7. I wish I was a moneylender, rather than a jeweller. I would have made more money.

Do you agree?


The time has come when you have to take the organized approach to run your

retail business.

You need to create the plans and the processes to expect a predictable outcome.

Yes, it takes time to build these processes.

But, it is now or never.

And, it takes guidance from someone who has done it earlier.

It’s your business, it’s your money.

You just can’t sit back and expect some magic to happen.

If you are willing to solve your business problems then I have the required guidance

for you.

I have written a book “A Guide to Jewellery Retailing- Consumer-Facing Operations”.

Buy Book Now

This book includes the chapter.
1. How to position your store in the Jewellery Market
2. The new 4 C’s of Jewellery Retailing
3. Ways to have an eye-catching Jewellery Store Signage
4. How to design a Jewellery Outlet with inviting interiors
5. Points to improve Parking in a Jewellery Showroom
6. Ways to increase foot traffic to a Jewellery Showroom
7. Ways to improve your Jewellery Window Display
8. Window shopping to worthwhile shopping – how to achieve this paradigm shift?
9. How to attract customers to your Jewellery Showroom
10. Ways to welcome customers to the Jewellery Showroom
11. How to retain customers at a jewellery showroom
12. The Do’s and Don’ts of Customer Service for Jewellery Retailing
13. It’s all about execution!

Buy Book Now

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