6 Things to do for a Great Diwali

Congratulations. The market has picked up, the gold rates are down, customers are back in the stores since Dussehra ! You have invested a lot of time, effort and money to make this Diwali. Right? But, there are still a few important jobs, that make this Diwali Sales, the best. Or,[…]

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What is the Purpose of your business? Beyond profits? Brands with Purpose grow faster and are more profitable.

Question “What is the Purpose/ Why of your business?”.. beyond Profits Answer: The primary purpose/why of a business is to maximize profits for its owners or stakeholders while maintaining corporate social responsibility. Recently, the Head of Unilever said, “all our brands that have a purpose are growing faster and are more profitable”.[…]

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